Advertising, postgraduate with an MBA in Marketing and Sales from Fundação Getúlio Vargas, with 14 years of experience in Digital Marketing, planning and creation of digital strategies for products and services, branding and visual arts.
Work experience in advertising agency, marketing, digital entrepreneur and also as social media in the tourism and automotive sector.
Success demonstrated in cases of videos and digital campaigns used as good practices by Volkswagen do Brasil, invitation by Embratur (Brazilian Agency for International Tourism Promotion) to participate in a Press Trip for digital influencers with an emphasis on creative content in Pernambuco, creation of a diagnosis for the social networks of Visit Brasil, Course on Vertical Communication at the International Tourism Forum of Iguassu, in addition to viral content.
I am passionate about communication and creativity and how they can be used to bring solutions, focusing on organic growth, creating communities, connecting, impacting people’s lives.
SELECTED CAREER HIGHLIGHTS
✔ Experience as Director of Marketing and Social Media at the Paraguaçu Volkswagen dealership (10 years)
✔ Social Media at Destino de Foz do Iguaçu (Visit Iguassu), creating all the content for social networks, developing campaigns and working with national and international influencers (2 years)
✔ Social Media for Cataratas Tourism Fair, the 3rd biggest in the country with an emphasis on publicizing events and travel agencies
✔ Press Trip in Pernambuco (Porto de Galinhas, Recife and Olinda) invited by EMBRATUR to create content for social networks (2020)
✔ Strategic Visual Communication Course: maximizing the impact on travel and tourism social networks
✔ Digital Entrepreneur, with clients in the travel and experience tourism industry (hotels, attractions and gastronomy)
✔ ITB Berlin 2019, the world’s largest tourist trade fair in Berlin, Germany, creating video content (2019)
✔ Organizer of Space Apps Iguassu, NASA’s international event, focused on problem solving – city of Foz do Iguaçu – for Developers, Designers and Engineers (5 years)
MAIN FOCUS AREAS
☑ Social Media Marketing
☑ Content Marketing
☑ Editing videos for social media networks
☑ Integrated and Digital Communication Strategies
☑ Capture and evaluate new behaviors/trends in a specific niche
☑ Copywriting
I am always open to expanding my network and connecting with other professionals and companies. Please add me as a connection and contact me: adrianebordin@gmail.com
Adri Bordin 